Adopt bolder brand strategy solutions.

“Your brand… is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.

-Sir Richard Branson

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The Anatomy of a Brand.

We all know that a good brand can lead to better customer loyalty, but what we find most interesting, is how research has shown that customers continue to differentiate between businesses with emotion and experience instead of price and product features.

What to expect during this phase:

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Defining your goals

You’ll notice a common thread here: all our strategies start with goal setting.

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Definite Purpose

Like your fingerprint, your brand’s purpose is individual to you. Let’s define and use it to build connections with your customers.

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The power of focus

Definining your target audience is your superpower, with great power comes great responsibility!

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What are your brand barriers?

What market conditions can potentially stop you from reaching your goals?

Brand Strategy Creation.

Here we create a detailed plan that outlines exactly what you’re trying to achieve with your business & brand.

What to expect during this phase:

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Brand Voice

Let’s find uniformity in the selection of words, the attitude, and values of the brand.

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Brand messaging Architecture

Together we will carefully construct your brand position, value proposition, tagline and integrate them to form brand stories.

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Brand Core values

What do you believe and what are you working towards?

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brand audit survey

This stage requires research about your current brand identity, how you would like it to improve and getting honest about any course correction that needs to take place.

Branding Toolkit.

A logo and color palette is nice, but it doesn’t end there. We dig deeper to create all-encompassing design elements from Logo to design systems, iconography, and data visualization, all the way through to website design.

What to expect during this phase:

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Branding Style guide

An easy to use document that details the staging we’ve created of your brand and how it should be used and interacted with- and how it should not be used.

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Graphic Elements

Logo design, Colours, Typography.

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Design Engineering

Design systems, data visualisation, interactive elements.

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Photographic Elements

Photography that captures the brand essence as defined during the strategic phases.

Implement, Track, and Adjust

A winning brand development strategy doesn’t do much good if it is never implemented. We track both the implementation of the plan as well as results.

What to expect during this phase:

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Implementation

Did the strategy get implemented as planned?

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tracking

We track the progress of your brand strategy over a period of 30 days, 60 days and 90 days and course correct as necessary.

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Adjust

Data will be processed and it will lead us to the path of fruition. We analyze data tracked from your social campaigns, marketing strategy, and web analytics to create adjustments so that we meet your goals.

Schedule a call to chat to a Digital Consultant.

We know the process can seem intimidating, especially when you are new to the design industry. So, let’s schedule a call and we can help you navigate.

Schedule a free consultation

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