Good design informs, Great design transforms.

Let’s show you how to use a  people-centered approach to web design that will help drive users to action and grow your brand online.

 

“Websites should combine human-centered design and strong storytelling with a clear focus on supporting business goals and driving action.”

We dive deep into your business & industry

Great design is not done in a vacuum. We believe in taking the time to do things right the first time and that means immersing ourselves in your mission, values and branding aesthetic and aligning that with what is happening in your industry.

What to expect during this phase:

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discovery

Current situation analysis.

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quantitative techniques

Gather data about users.

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Uncover

Competition analysis .

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Survey

Higher-volume research

Stop! Collaborate and listen!

You’re not just looking for a designer (although we have those). You’re choosing a partner who can help guide you and help incorporate your business goals with your online strategy. We’re passionate about a collaborative process that uncovers your brand’s story and ensures that the story told in the most compelling way possible.

What to expect during this phase:

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Persona Creation 

“User is a ____ who wants to ______”.

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user flows 

We answer a question about HOW will product work.

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user scenarios

Creating a  sequence of events to match their objectives.

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 Red routes

Learn how to avoid obstacles on key user journeys.

Take a quiz and learn how you can improve your brand.

We dive deep into your business & industry

Now is the time to use all the information gathered in the discovery phase of the process and model a branding multiverse for your business.

What to expect during this phase:

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Information Architecture

Organize, structure, and label content

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Wireframe 

Represent skeletal frameworks of a product

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visualise

Get very basic concepts done and to brainstorm the ideas

Glorious Creation

Ahhh we’ve made it this far! Now we get to do the best part- cultivate a visual masterpiece based on the data and collaboration phases we’ve completed.

What to expect during this phase:

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Language 

Amalgamate your branding, user’s culture and context.

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User Interface Mockup

Create and refine visual elements and content.

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Color palette

Using color psychology to bring impact to your visuals.

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Compatibility with target devices

Responsiveness and behaviour on devices like phones, tablets, smart-watches, big TV-s, etc.

Turn on the power of brand revognition.

Schedule a call with a Digital Consultant.

We know the process can seem intimidating, especially when you are new to the design industry. So, let’s schedule a call and we can help you navigate.

Schedule a free consultation

Avengers! Assemble!

Let’s optimise and improve our creation. At this phase we spend time improving concepts and start leading toward development.

What to expect during this phase:

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Define guidelines

Let’s define guidelines so that the brand is structured when introduced to the world.

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Development

Everything gets turned into code!

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Copywriting

Optimise the content throughout the website.

Analyze

Your website is live! Now is the time to set goals to continue to refine your website over time.

What to expect during this phase:

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Set KPI's

Let’s define some metrics to track indicators for your product.

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Continuously test

Observe and learn with usability testing, A/B tests, surveys, etc.

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A/B testing

Using small scalable improvements, we continue to refine based on user data.

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